A Link, a Wink and a Smile: Smart Outbound Linking for Artists

By Dan in Art Business Advice > SEO for Artists

You know, there’s almost nothing I like better than seeing a new inbound link to EmptyEasel paired with a couple of nice words about my website.

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If you own your own art blog or portfolio site, you probably feel the same way when someone links to you. After all, it’s just human nature—everyone likes a little recognition now and again.

But here’s something that you might not know: most bloggers (and some regular website owners) check for those inbound links nearly every day.

A lot of folks use Technorati to see who’s linking to them, while others (like myself) get notified of new inbound links every time we log onto our WordPress control panel.

This means that if you really want to get someone’s attention online, a simple link might do the job faster than sending an email or using a contact form.

But that’s not all. It’s also human nature to be curious—every time I notice a new inbound link to EmptyEasel, I just have to go see what’s up on the other end.

Who linked to me? What are they saying about EmptyEasel? And as long as I’m at their website, what else are they saying?

I guarantee I’m not the only one who does this, either.

So today’s SEO tip is simple: if you write a really insightful post, or upload some fantastic art, you should always consider adding a couple outbound links in that post to grab somebody else’s attention.

Think of a well-known art blogger or a couple of internet-savvy artists who you know would be interested. Link to them. Throw in a compliment and wait a few days.

Odds are they’ll follow those links back to your original post just to see what you’re saying and why you linked to them. If they like what they see, they’ll probably write about it on their own websites or at least link back.

Worst case scenario, they don’t link back. Best case scenario—you end up getting a flood of visitors via a new friend. Not a bad trade-off, right?

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