The A-Z Art Marketing Guide Learn how to market your art (successfully!) from day 1

Finally - a conversational, easy-to-read guide to art marketing.

In the A to Z online marketing guide for artists we share real concepts and strategies to help every artist market their art better, both in-person and online. So whether you rely on an art blog to reach potential buyers, or you sell exclusively through art galleries, you'll find tons of ideas to help you sell art successfully!

Read the A-Z Art Marketing Guide below:

How to Communicate Clearly, Consistently, and Cleverly to Art Collectors

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “C” and the importance of communication when it comes to marketing yourself and your artwork. C – Communicating Consistently, Clearly, and Cleverly Everything is marketing. (Yes, everything!) So let’s start with an example that hits close to home....

How to Market Your Art by Fostering Friendly Familiarity

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “F” in order to explain how to foster friendly familiarity in your art marketing. Artists make art for a variety of different reasons. Perhaps to fulfill a creative urge, or to exhibit work in front of the masses....

Why Every Artist Needs to Give to Gain

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the...

When to Hire Help for Your Art Business

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the...

The 5 “I’s” of Art Marketing

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the 5 “I’s” of art marketing by explaining the importance of impressing viewers and fans, interesting yourself in their lives, inspiring desire for your art, interpreting responses, and initiating follow-up actions. 1. Impress to the best of your ability We...

Creating Good (Art) Karma

Welcome back to “The ABC’s of Art Marketing,” an alphabet guide to marketing your art from A to Z! In today’s article, I’ll be focusing on...

Listening and Learning: Art Marketing Without Saying a Word

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “L” for Listen and Learn. If you think that marketing is mostly about getting your art noticed, then you are half right. Exposure of your work and your accomplishments is a great reason to have exhibits, build a website, blog...

How to Turn Obstacles Into Opportunities for Your Art

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “O” for Obstacles & Opportunities. Let’s say you’ve been working hard in all the usual ways to market your art. But sales are slow. . . and at times, there’s very little to show for all your hard...

8 Rules to Improve your Artist/Collector Relationships

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “R” for Relationships My recent exploration of the Riverdale Art Walk with Gary Smith was more of a crawl than a walk. We couldn’t take more than a step or two before someone stopped to talk with Gary...

Switching from “I” to “Us” when Marketing Your Art

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “U” for Us. Do you crave the isolation of your studio to make art? I know I do. But when it comes to marketing what you create, there’s no way around the fact that you need to join...
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