Art Business Advice: Real Strategies to Help you Succeed in the Business of Art



Pablo Picasso once said, “Art washes away from the soul the dust of everyday life.” As artists, you and I know he was right—art is magical. Unfortunately, not everyone has access to it. Enter Robert Caswell and Holly Wherry, two art therapists with a very unique idea: bringing art. . . read more
Regardless of how much time, energy and money you put into reaching new art buyers, a key part of building a sustainable art business is encouraging those individuals to buy from you again. If the bulk of your sales tend to be one-hit wonders, you may be wondering what you can do about it.. . . read more
Last week, I explained how to repurpose a sketch you don’t like by turning it into a different type of drawing. But what if you have a finished artwork you don’t like? What do you do with it; throw it away? Hide it in the closet where no one will ever see it? Is there [...]. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “M,” and talking about taking your art marketing messages to the next level. As we’ve discussed before, marketing your. . . read more
The old masters did it. Some new masters do it. I’ve done it more than once and I’ll bet you have, too. What is it? Recycling artwork, of course. It’s quite easy to paint a new picture over an old picture. A little bit of sanding and fresh paint is all it takes. And you. . . read more
Art festivals are great events for getting your work directly in front of potential collectors. However. . . it’s also true that a quick booth visit doesn’t give your customers much time to interact with you and your work. So, the more you can do to maximize your booth to make it a. . . read more
The path that many artists dare to walk—from just making art to actually selling it—is fraught with stumbling blocks. Luckily, there are a new wave of smartphone apps trying to make that path a little smoother. Today I’m looking at Vango, an iPhone and iPad app that attempts to. . . read more
When war strikes a country, it severely impacts all its citizens. . . but it especially harms its children. Children in war-torn countries live in daily fear of violence, which often impact their lives mentally and emotionally long after the conflict ends. This is where Katie Gettins and her. . . read more
Every artist has their own method for determining the price of their art. . . you might add up the hours you’ve worked on a piece, multiply that by the hourly wage you’d like to earn, and add in cost of materials and tax. Or, you might have a standard price for a specific size. . . read more
Stories of painters and their muses are timeless. They are fodder for gossip among society ladies, while also being tales of inspiration for upcoming artists. The notion of a muse is at once romantic, charming and intellectually stimulating. . . as a result, it is only justified that every. . . read more
Artists are often hailed for their creativity. If you’ve put many hours into making art, you’ve no doubt experimented with different mediums, explored new subject matter, and possibly tried out a few different styles. You may be able to go from painting realistic portraits to expressive. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “L” for Listen and Learn. If you think that marketing is mostly about getting your art noticed, then you are half right. Exposure of your work. . . read more
When my husband and I were first married we lived in an apartment. This small space did not hamper his passion to build amazing pieces of furniture, so, lacking a woodshop of his own, he befriended those that had tools so he could expand his creative carpentry prowess. Of course, it was never. . . read more
As an artist, I do a lot of marketing to the outside world. I present my work and my brand in all the familiar channels, like social media and websites geared toward art. Because of that, I field a lot of requests to publish my work in books, magazines, or to use in an article [...]. . . read more



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