Coming up with titles for your artwork is tough—no question about it. Do you go with something simple that describes the image? Do you spell out the metaphor you want your viewers to see? Or just slap an “Untitled” on there? And now that we have the internet (in all its wondrous. . . read more
For the professional artist—or anyone who hopes to make money producing and selling art—creating finished artwork is only part of the process. Marketing and delivery are also part of the art equation. Today, I’m going to address the delivery process. More specifically, long distance. . . read more
Connections, as every authentic New Yorker knows, are everything. Money and the New York Look are everything too, some say. It depends on how much soul you’re prepared to sell. I lived in New York in the late 70′s and I was back in ’88 to find a gallery to show my paintings.. . . read more
Using social media to promote your art business can be tricky. Social media rules are forever changing and it’s up to us, as artists, to stay current with those changes. Back in August of 2012 I shared some tried-and-true tips for using social media to build trust with your art buyers. . . read more
Have you heard of Foliotwist? If so, you probably know that it’s a website service for artists—it combines a website, hosting, your own .com domain, selling tools, an integrated blog, etc. And, yep, it’s co-owned and managed by me, editor of EmptyEasel.com. :) But it’s. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “G,” and explaining how marketing your art often requires you to give something in order to gain something. Giving is often. . . read more
Back in March I wrote an article describing how 6 business owners created the perfect taglines for their businesses. Today, I’m going to go one step further and discuss how to craft a tagline that will not only work for your art business, but also help you get noticed by the right. . . read more
As an artist, you’ve spent hours honing your craft, learning the latest techniques and practicing your skills to get to the level you’re at today. But there are many other skills that will also help to make you a successful artist—and no, these aren’t skills related to. . . read more
It’s not always easy to figure out your brand, let alone take specific actions which will create a brand that art buyers grasp. Yet, without an identifiable brand, it’s hard to sell art. So today we’re going to spend a little time explaining ways you can increase awareness. . . read more
Joining an arts collective can help you advance your arts career in many ways. A collective will offer networking and collaboration opportunities, events and exhibitions, advocacy, and even shared studio space and discounts off materials. But what if there isn’t an arts collective in. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “F” in order to explain how to foster friendly familiarity in your art marketing. Artists make art for a. . . read more
Creating art from found or recycled objects is usually called “up-cycling” because it’s less about breaking items down, and more about taking a complete item and reworking it to make it into something more beautiful or useful. The trick with up-cycled artwork is to find the. . . read more
Between writing a weekly blog post, a monthly newsletter, and various marketing materials, the idea of keeping your Facebook fan page up-to-date can be daunting, to say the least. But if you follow these 4 tips, you can create a daily/weekly/monthly posting schedule that’s effortless. . . read more
Many artists eventually outgrow the home studio or backyard shed. Moving into a studio space enables rooms in the home to be freed up, and can provide a huge boost to the artist’s business via the studio’s marketing initiatives. A dynamic studio space filled with other practicing. . . read more