Art Business Advice: Real Strategies to Help you Succeed in the Business of Art

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “Q” for Quality and Quantity. As you may remember, in my last post I urged you to trade perfection and procrastination for. . . read more
I’ll be the first to confess that I enjoy seeking out new places to post my art online. It doesn’t matter if it’s an online gallery, forum, blog, or marketplace, I’m always tempted to join. But here’s the problem: I already display my work on my professional. . . read more
Film director Robert Wise stated many years ago that his three P’s were “passion, patience, perseverance. You have to do this if you’ve got to be a filmmaker.” Well, passion, patience and perseverance is what the MAPS Media Institute is all about—and now, students from this amazing. . . read more
For many artists, a simple art newsletter is the best way to keep fans up-to-date and interested in their latest artwork. After all, there’s really nothing easier than clicking “send” on an email! But what happens after that email goes out? Do you know if your newsletter is. . . read more
As a visual artist, your email list may be the single most powerful marketing tool at your disposal. It’s always free to use, it goes directly to potential buyers, and best of all, every subscriber joined your list because they already WANT to hear from you—you literally can’t. . . read more
When artists first began promoting their work on the internet, many opted for professional, personally designed websites, which at the time cost quite a bit of money to design and maintain. Eventually, free websites, print on demand services, blogs, and social media took over, giving artists,. . . read more
When I was a boy my sister and I spent most of our spare time entering painting competitions. We were both quite successful and won a lot of prizes, everything from bicycles to holidays. People told us that we had talent and should become artists. But I wasn’t so sure. I also had an art. . . read more
OK, folks, let’s brainstorm for a bit. :) So far this year we’ve launched Artwork Reveal—a new artwork discovery subscription list—and created several new features and website plans for Foliotwist, our artist website service. We’ll keep working on both those things, but. . . read more
These days, it feels like there are a million and one art galleries online, all filled to the brim with (in many cases) rather affordable artwork. This can be great. . . but it can also be a lot to wade through, to find art that you REALLY like. So if you’re like me, and [...]. . . read more
Dear artists, There’s a little known skill that all current and future successful artists possess. Unfortunately, many artists themselves don’t realize how important this skill is. It’s the ability to fail. “What’s the big deal about failure?” you might ask.. . . read more
Most of us have more photos, art and keepsakes lying around than we could ever display at one time (much of which we probably created ourselves!) But instead of letting your favorites collect dust in the closet because you don’t want to spend money on frames, why not adopt a DIY. . . read more
Recently I’ve been learning a lot about the world of email marketing—specifically, the kind of email marketing that savvy businesses use to keep in touch with their regular customers and drive sales. You probably see these types of emails all time in your own inbox. . . instead of. . . read more
According to Artnet the art market has experienced double digit growth for the past few years. Yet only a small percentage of artists can support themselves solely from their creative practice. Instead, most supplement their income by teaching art or pursuing a job in an unrelated field. From. . . read more
I’ve been an artist for a long time but I still remember what it was like to be young and enthusiastic. The world lay at my feet. The sky was the limit! We didn’t have the internet back then and I lived in a rural area. I didn’t know where the nearest museum or gallery [.... . . read more

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