Art Business Advice: Real Strategies to Help you Succeed in the Business of Art



There is something magical about taking REAL photographs. . . the process of seeing, capturing light, then transferring it to paper is almost a mystical process. Nowadays, high-tech digital cameras allow this process to happen without effort, but what if you could achieve the magic of. . . read more
Whether it’s due to a sudden life change or a bunch of little things piling up, it happens to the best of us: you find yourself separated from your painting routine. Maybe you’ve had a medical issue, or a family crisis. Perhaps you’ve put your painting on the backburner to take care of. . . read more
I have always wanted to make large sculptural art in wood, stone, or metal, but I have never had the space (or facilities) to do so. That hasn’t stopped me from creating, however. Instead, I have begun using balsa wood to make models that might, eventually, become full-size sculptures.. . . read more
Artists may be limiting themselves with regard to their clientele. We think in terms of art galleries, art museums, art festivals, and the like. We think of our customers as individuals who want to start or enhance a private collection. We think of trendy hipsters trying to fit in to a. . . read more
I have always felt that if artists could work together (and a few do) we would be able to accomplish almost anything. So I started looking at some problems we face. The main problem we deal with is one of exposure. If the public can’t view our work, how can we sell? There are just . . . read more
I love buying sketchbook journals. You see them all the time on the internet, and anywhere that sells art supplies. With all the various colors and designs I’m like a kid in a candy store; I want to buy them all! If you’re an artist, you’ve probably bought a few yourself. There. . . read more
Pablo Picasso once said, “Art washes away from the soul the dust of everyday life.” As artists, you and I know he was right—art is magical. Unfortunately, not everyone has access to it. Enter Robert Caswell and Holly Wherry, two art therapists with a very unique idea: bringing art. . . read more
Regardless of how much time, energy and money you put into reaching new art buyers, a key part of building a sustainable art business is encouraging those individuals to buy from you again. If the bulk of your sales tend to be one-hit wonders, you may be wondering what you can do about it.. . . read more
Last week, I explained how to repurpose a sketch you don’t like by turning it into a different type of drawing. But what if you have a finished artwork you don’t like? What do you do with it; throw it away? Hide it in the closet where no one will ever see it? Is there [...]. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “M,” and talking about taking your art marketing messages to the next level. As we’ve discussed before, marketing your. . . read more
The old masters did it. Some new masters do it. I’ve done it more than once and I’ll bet you have, too. What is it? Recycling artwork, of course. It’s quite easy to paint a new picture over an old picture. A little bit of sanding and fresh paint is all it takes. And you. . . read more
Art festivals are great events for getting your work directly in front of potential collectors. However. . . it’s also true that a quick booth visit doesn’t give your customers much time to interact with you and your work. So, the more you can do to maximize your booth to make it a. . . read more
The path that many artists dare to walk—from just making art to actually selling it—is fraught with stumbling blocks. Luckily, there are a new wave of smartphone apps trying to make that path a little smoother. Today I’m looking at Vango, an iPhone and iPad app that attempts to. . . read more
When war strikes a country, it severely impacts all its citizens. . . but it especially harms its children. Children in war-torn countries live in daily fear of violence, which often impact their lives mentally and emotionally long after the conflict ends. This is where Katie Gettins and her. . . read more



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Alyice Edrich Cassie Rief Steff Metal Niki Hilsabeck Brandi Bowman Michelle Morris Lisa Orgler Adriana Guidi Carrie Lewis Aletta de Wal Erin SparlerLuke Montgomery

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