Art Business Advice: Real Strategies to Help you Succeed in the Business of Art

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “R” for Relationships My recent exploration of the Riverdale Art Walk with Gary Smith was more of a crawl than a walk. We. . . read more
Little as most of us want to hear it, few artists earn a living selling art. Many who do are well aware that the income generated from sales is subject to market trends, the economy, and a number of other factors beyond the artist’s control. Many artists have found other ways to earn. . . read more
Summer art festivals and art fairs provide great opportunities for artists. . . but while these big events mean more potential customers, they also come with a challenge: how do you make your artwork stand out amongst all the rest? The following ideas are several fun, creative ways to add a. . . read more
Anytime I talk to artists, I almost ALWAYS hear the following question: “How do you get high-res images of artwork? I have such a hard time getting good quality images!” The truth is, for most emerging artists, getting high-quality digital images is either too expensive or too. . . read more
One of the things that many people do not understand about art—especially in terms of turning it into a living wage—is that just because it can be done anywhere doesn’t mean it should be done anywhere. It is actually incredibly important (and not just for tax purposes) to have a. . . read more
In a 2002 report by the Arts Education Partnership it was shown that children exposed to the arts, such as drama, music and dance, are often more proficient at reading, writing and math. In fact, while many people still think of art as frivolous, it has been found over and over again that it. . . read more
A thing is right when it tends to preserve the integrity, stability and beauty of the biotic community. It is wrong when it tends otherwise. –Aldo Leopold, author of A Sand County Almanac Can you imagine living in a place where the food in the restaurant was grown by people you know and. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “Q” for Quality and Quantity. As you may remember, in my last post I urged you to trade perfection and procrastination for. . . read more
I’ll be the first to confess that I enjoy seeking out new places to post my art online. It doesn’t matter if it’s an online gallery, forum, blog, or marketplace, I’m always tempted to join. But here’s the problem: I already display my work on my professional. . . read more
Film director Robert Wise stated many years ago that his three P’s were “passion, patience, perseverance. You have to do this if you’ve got to be a filmmaker.” Well, passion, patience and perseverance is what the MAPS Media Institute is all about—and now, students from this amazing. . . read more
For many artists, a simple art newsletter is the best way to keep fans up-to-date and interested in their latest artwork. After all, there’s really nothing easier than clicking “send” on an email! But what happens after that email goes out? Do you know if your newsletter is. . . read more
As a visual artist, your email list may be the single most powerful marketing tool at your disposal. It’s always free to use, it goes directly to potential buyers, and best of all, every subscriber joined your list because they already WANT to hear from you—you literally can’t. . . read more
When artists first began promoting their work on the internet, many opted for professional, personally designed websites, which at the time cost quite a bit of money to design and maintain. Eventually, free websites, print on demand services, blogs, and social media took over, giving artists,. . . read more
When I was a boy my sister and I spent most of our spare time entering painting competitions. We were both quite successful and won a lot of prizes, everything from bicycles to holidays. People told us that we had talent and should become artists. But I wasn’t so sure. I also had an art. . . read more

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