Art Marketing Tips: Techniques for Promoting and Marketing Your Art



Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “O” for Obstacles & Opportunities. Let’s say you’ve been working hard in all the usual ways to market your art.. . . read more
We live in a world where information is hyper-visual. Nowadays, it seems like everyone wants to be a photographer or visual artist, which is no surprise, considering most people are visual learners too. Luckily, with the introduction of Instagram and other similar platforms, it has become. . . read more
Artists may be limiting themselves with regard to their clientele. We think in terms of art galleries, art museums, art festivals, and the like. We think of our customers as individuals who want to start or enhance a private collection. We think of trendy hipsters trying to fit in to a. . . read more
I have always felt that if artists could work together (and a few do) we would be able to accomplish almost anything. So I started looking at some problems we face. The main problem we deal with is one of exposure. If the public can’t view our work, how can we sell? There are just . . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “M,” and talking about taking your art marketing messages to the next level. As we’ve discussed before, marketing your. . . read more
Art festivals are great events for getting your work directly in front of potential collectors. However. . . it’s also true that a quick booth visit doesn’t give your customers much time to interact with you and your work. So, the more you can do to maximize your booth to make it a. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “L” for Listen and Learn. If you think that marketing is mostly about getting your art noticed, then you are half right. Exposure of your work. . . read more
Art blogs are nothing like regular blogs—they usually serve different ends and attract a different kind of audience. For any artist willing to embrace the digital world, a blog can be a great promotion medium. For example, gaining popularity through dozens of comments and shares can boost. . . read more
We’ve all heard about those crazy viral ad campaigns that spread like wildfire and reach millions of people all around the world in just a couple of days. Have you ever looked at one and said. . . “I could have done that!”? Photo credit – Eric Fischer Well, you can. In fact,. . . read more
Everyone needs money to live. It’s a simple fact of life—unless, of course, you happen to live in a strict barter society. :) It’s also a simple fact of life that most people don’t have the luxury of earning a living through work they enjoy. If you’re an artist, however, that. . . read more
If you are serious about marketing yourself as an artist and have a budget to hire an art-marketing guru, then consider whether an art consultant might help you and your art career take off. Art consultants understand the art world from a marketing standpoint, and they help you manage your. . . read more
Community art exhibits are a great way to get a range of artists from the local community to exhibit their work together. Not only does it provide established artists with an event to present their work, but it also gives up-and-coming amateur artists the opportunity to enter the art world.. . . read more
Welcome back to “The ABC’s of Art Marketing,” an alphabet guide to marketing your art from A to Z! In today’s article, I’ll be focusing on the letter “K” for Karma—suggested by artist Josephine A. Geiger who said, “Good vibes are always more productive than bad ones,. . . read more
If you’ve ever tried to sell your artwork in person, you’ve probably read or been told that it’s beneficial to listen to your customers, and invite them to talk about themselves. That way, they will remember having a pleasant experience with you, and be more inclined to purchase. . . read more



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