Art Marketing Tips: Techniques for Promoting and Marketing Your Art



Recently I’ve been learning a lot about the world of email marketing—specifically, the kind of email marketing that savvy businesses use to keep in touch with their regular customers and drive sales. You probably see these types of emails all time in your own inbox. . . instead of. . . read more
According to Artnet the art market has experienced double digit growth for the past few years. Yet only a small percentage of artists can support themselves solely from their creative practice. Instead, most supplement their income by teaching art or pursuing a job in an unrelated field. From. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “P” for Perfection and Procrastination. That’s right. . . those two pesky things that keep you from progress and. . . read more
At the Global Art League, the highlight of our year is the annual exhibition of emerging artists. An entire year of reviewing art, contacting art buyers, and marketing on behalf of our member artists all comes to a head. . . It’s truly a magical moment. But we mustn’t get carried. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “O” for Obstacles & Opportunities. Let’s say you’ve been working hard in all the usual ways to market your art.. . . read more
We live in a world where information is hyper-visual. Nowadays, it seems like everyone wants to be a photographer or visual artist, which is no surprise, considering most people are visual learners too. Luckily, with the introduction of Instagram and other similar platforms, it has become. . . read more
Artists may be limiting themselves with regard to their clientele. We think in terms of art galleries, art museums, art festivals, and the like. We think of our customers as individuals who want to start or enhance a private collection. We think of trendy hipsters trying to fit in to a. . . read more
I have always felt that if artists could work together (and a few do) we would be able to accomplish almost anything. So I started looking at some problems we face. The main problem we deal with is one of exposure. If the public can’t view our work, how can we sell? There are just . . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “M,” and talking about taking your art marketing messages to the next level. As we’ve discussed before, marketing your. . . read more
Art festivals are great events for getting your work directly in front of potential collectors. However. . . it’s also true that a quick booth visit doesn’t give your customers much time to interact with you and your work. So, the more you can do to maximize your booth to make it a. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “L” for Listen and Learn. If you think that marketing is mostly about getting your art noticed, then you are half right. Exposure of your work. . . read more
Art blogs are nothing like regular blogs—they usually serve different ends and attract a different kind of audience. For any artist willing to embrace the digital world, a blog can be a great promotion medium. For example, gaining popularity through dozens of comments and shares can boost. . . read more
We’ve all heard about those crazy viral ad campaigns that spread like wildfire and reach millions of people all around the world in just a couple of days. Have you ever looked at one and said. . . “I could have done that!”? Photo credit – Eric Fischer Well, you can. In fact,. . . read more
Everyone needs money to live. It’s a simple fact of life—unless, of course, you happen to live in a strict barter society. :) It’s also a simple fact of life that most people don’t have the luxury of earning a living through work they enjoy. If you’re an artist, however, that. . . read more



CanvasFlyer
Art Contests
More art contests. . .
EE Writers
Cassie Rief Niki Hilsabeck Brandi Bowman Michelle Morris Lisa Orgler Adriana Guidi Carrie Lewis Aletta de Wal

If you'd like to write for EmptyEasel, let us know!

We love publishing reader-submitted art tutorials, stories, and even reviews.Submit yours here!