Using social media to promote your art business can be tricky. Social media rules are forever changing and it’s up to us, as artists, to stay current with those changes. Back in August of 2012 I shared some tried-and-true tips for using social media to build trust with your art buyers. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “G,” and explaining how marketing your art often requires you to give something in order to gain something. Giving is often. . . read more
Back in March I wrote an article describing how 6 business owners created the perfect taglines for their businesses. Today, I’m going to go one step further and discuss how to craft a tagline that will not only work for your art business, but also help you get noticed by the right. . . read more
It’s not always easy to figure out your brand, let alone take specific actions which will create a brand that art buyers grasp. Yet, without an identifiable brand, it’s hard to sell art. So today we’re going to spend a little time explaining ways you can increase awareness. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “F” in order to explain how to foster friendly familiarity in your art marketing. Artists make art for a. . . read more
Between writing a weekly blog post, a monthly newsletter, and various marketing materials, the idea of keeping your Facebook fan page up-to-date can be daunting, to say the least. But if you follow these 4 tips, you can create a daily/weekly/monthly posting schedule that’s effortless. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “E” with five ways you can get a buzz going about your art. Please note that I’m not the first to use these five concepts. . . years ago,. . . read more
Have you ever walked into a coffee shop or café to get your daily caffeine fix and seen the walls adorned with lovely artwork? Many artists make a decent income selling artwork through coffee shops, and you could too if you follow this simple plan: 1. Find the art-loving coffee shops in your. . . read more
Coming up with the perfect tagline for your art business isn’t easy. How do you say, in as few words as possible, what your art is all about? How do you create a tagline that can withstand the test of time? Better yet, how do you create a message that captures your target. . . read more
Artists spend a lot of time creating an online presence, building online portfolios, and creating elaborate media kits. . . but have you ever stopped to wonder about what your business card says about your business? By creating a memorable business card, you give potential art buyers,. . . read more
There’s a magazine out there for every hobby, industry and subject matter imaginable. There are magazines about diabetes, magazines about model trains, even magazines about the business of being a florist. And, of course, there are art magazines. We all read them—glossy periodicals of. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “D” and the value of diversifying the ways you target and deliver your art marketing messages. D – Diversifying your. . . read more
Do you have a press kit for your art business? Is it online? If it’s not, it should be. The media moves at lightning speed these days, and journalists often search the ‘net to find sources and information that they can use fast. By putting your press materials online, you give the. . . read more
Social media makes staying in touch with art collectors easy - but did you know that it can also be an effective tool in getting those same collectors to return to your art blog (or website) time after time?. . . read more