Art Marketing Tips: Techniques for Promoting and Marketing Your Art



Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “R” for Relationships My recent exploration of the Riverdale Art Walk with Gary Smith was more of a crawl than a walk. We. . . read more
Summer art festivals and art fairs provide great opportunities for artists. . . but while these big events mean more potential customers, they also come with a challenge: how do you make your artwork stand out amongst all the rest? The following ideas are several fun, creative ways to add a. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “Q” for Quality and Quantity. As you may remember, in my last post I urged you to trade perfection and procrastination for. . . read more
For many artists, a simple art newsletter is the best way to keep fans up-to-date and interested in their latest artwork. After all, there’s really nothing easier than clicking “send” on an email! But what happens after that email goes out? Do you know if your newsletter is. . . read more
As a visual artist, your email list may be the single most powerful marketing tool at your disposal. It’s always free to use, it goes directly to potential buyers, and best of all, every subscriber joined your list because they already WANT to hear from you—you literally can’t. . . read more
Recently I’ve been learning a lot about the world of email marketing—specifically, the kind of email marketing that savvy businesses use to keep in touch with their regular customers and drive sales. You probably see these types of emails all time in your own inbox. . . instead of. . . read more
According to Artnet the art market has experienced double digit growth for the past few years. Yet only a small percentage of artists can support themselves solely from their creative practice. Instead, most supplement their income by teaching art or pursuing a job in an unrelated field. From. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “P” for Perfection and Procrastination. That’s right. . . those two pesky things that keep you from progress and. . . read more
At the Global Art League, the highlight of our year is the annual exhibition of emerging artists. An entire year of reviewing art, contacting art buyers, and marketing on behalf of our member artists all comes to a head. . . It’s truly a magical moment. But we mustn’t get carried. . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “O” for Obstacles & Opportunities. Let’s say you’ve been working hard in all the usual ways to market your art.. . . read more
We live in a world where information is hyper-visual. Nowadays, it seems like everyone wants to be a photographer or visual artist, which is no surprise, considering most people are visual learners too. Luckily, with the introduction of Instagram and other similar platforms, it has become. . . read more
Artists may be limiting themselves with regard to their clientele. We think in terms of art galleries, art museums, art festivals, and the like. We think of our customers as individuals who want to start or enhance a private collection. We think of trendy hipsters trying to fit in to a. . . read more
I have always felt that if artists could work together (and a few do) we would be able to accomplish almost anything. So I started looking at some problems we face. The main problem we deal with is one of exposure. If the public can’t view our work, how can we sell? There are just . . . read more
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the letter “M,” and talking about taking your art marketing messages to the next level. As we’ve discussed before, marketing your. . . read more



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