One of the great things about social media is that it makes staying in touch with art collectors easy—but did you know that it can also be an effective tool in getting those same art collectors to return to your art blog (or art website) time after time?
Today I’ll be sharing 7 easy tips for getting your Facebook fans to return to your website, blog, or wherever you sell your art.
1. Choose your link images carefully
When you post links on Facebook to your blog or website, pay attention to the image that Facebook automatically selects for you. If the image is of a sidebar button or some other graphic from your webpage, instead of an appealing image (like your artwork), make sure to manually change it by clicking on the little arrow next to the link description.
2. Rewrite your link descriptions and titles
You’ll also want to pay close attention to the description that Facebook shares along with the link. . . sometimes Facebook will choose text that makes absolutely no sense!
If you double click on the description text, a box will appear that allows you to rewrite the text. Just highlight the text, hit the “back” key on your computer to remove the text, then type in something more enticing.
Once you’ve changed the text, click on the “enter” key to keep the changes.
Do the same thing for the title.
3. Ask for fan feedback
After making a significant change to your website or blog, ask your fans to check out your site and see if the changes you’ve made are appearing correctly.
For instance, let’s say you’ve just redesigned the banner for your art blog and you think it may look a little blurry. You’re not sure if it’s your tired eyes, or the way the image was saved. So you hop on over to your fan page, and you post the following question: “I just created a new banner for the site. Can you take a peek and let me know if it’s showing up correctly?”
Some fans will pop over right away, check out your new banner, and then return to the fan page to let you know how it looks. Other fans, however, will pop over to your site and stick around because your latest post caught their attention. Either way, your post was a success!
4. Use fan questions for future blog posts
Facebook fan pages are awesome for getting to know your fans on a more personal level, but the next time someone asks a question on your fan page that requires a more in-depth answer, don’t post your reply on the fan page. Turn it into an article for your art blog, instead.
Then once you’ve written out a great answer on your blog, return to your fan page, and under the question, add a link to the new blog post saying: “Thanks for asking such a great question, I just wrote up a pretty in-depth answer over on my blog. Check it out here.”
5. Share mystery art
Instead of posting the entire image of your latest creation, post a small piece of it, then share a link to your online gallery where that piece is located, amongst several other pieces of your art and ask your fans to guess which piece belongs to your mystery piece.
6. Host a scavenger hunt
Instead of using fill in the blanks or generic questions to produce engagement, create an online scavenger hunt that lasts five days. Each day send your fans to a different page on your website to locate an item specific to that page. The person that returns with the most items wins. (Of course, you’ll have to follow Facebook’s rules of conduct should you choose to offer up a real prize, instead of the novelty of claiming winner.)
7. Tell a story
Tell the beginning of a story on your fan page, but require visitors to finish reading the story on your blog. If you create the opening paragraph correctly, people’s natural curiosity will get the best of them and they’ll just “have” to hop over to your art blog to finish the story.
The important thing to remember here is that you don’t want every post on your fan page to a ploy to get fans to visit your art blog. People “like” a fan page because they also enjoy the immediate gratification they get from socializing with you one-on-one.
With that in mind, alternate your posts so that only a third (or so) require fans to return to your art blog for communication. For the rest, just be yourself and enjoy the conversations that arise!