I’m not exactly sure how to analyze the results of this poll because there aren’t a conclusive number of responses so far. My guess, however (and what the numbers do indicate) is that most artists DON’T have an advertising or marketing budget.
Here’s the poll question, and please feel free to vote if you haven’t already.
Do you have an "advertising budget" for selling your art? Why or why not? Feel free to add your own answer if you'd like.
I’ll admit I’m probably in the same boat as many of you. When I need flyers or business cards (or any other promotional materials) I just spend whatever I need to at the time. But I don’t think that’s necessarily the best way to go about it.
For most of us, art is either our livelihood or we’d like it to be. It’s a business. And I think that a little advertising—and some money put aside each year for just that purpose—is a smart idea.
I’ll keep an eye on these poll results and try to revisit them down the road. As some of you know, I’ve just started an experiment with Google Adwords to see what I can learn about online advertising, so I’m sure this will be a recurring theme for a while.
I’ve said it before but I think it bears repeating—if your goal is to sell art through the internet, putting it online is just the first step. The second step is getting people to see your art; to somehow help them find the website where your art is displayed. If you can manage that then you’l. . . read more
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This article marks the last of my 5-part series on Google Adwords for artists. Previous articles include detailed information on the Adwords sign-up process, some of my early advertising struggles, a list of Adwords' tools and features, and a thorough explanation of Adwords quality scores and . . . read more
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A short while ago I signed up for Google Adwords, first, to see how online advertising works, and second, to pass along everything I learn to any artists who are thinking about advertising art online. This article is the second in the series. Before anything else, let me just say that Adwords . . . read more
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