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Art Marketing Tips: Techniques for Promoting and Marketing Your Art

Using social media to promote your art business can be tricky. Social media rules are forever changing and it’s up to us,. . . read more

Back in March I wrote an article describing how 6 business owners created the perfect taglines for their businesses. Today,. . . read more

It's not always easy to figure out your brand, let alone take specific actions which will create a brand that art buyers grasp.

Yet, without an identifiable brand, it's hard to sell art. So today we're going to spend a little time explaining ways you can increase awareness about your brand.

Here are four questions that you can, and should, ask yourself about your. . . read more

Between writing a weekly blog post, a monthly newsletter, and various marketing materials, the idea of keeping your Facebook fan. . . read more

Have you ever walked into a coffee shop or café to get your daily caffeine fix and seen the walls adorned with lovely artwork?. . . read more

Coming up with the perfect tagline for your art business isn't easy. How do you say, in as few words as possible, what your art is all about? How do you create a tagline that can withstand the test of time?

Better yet, how do you create a message that captures your target audience's attention enough to keep them thinking about your art business long after they've left your online shop,. . . read more

Artists spend a lot of time creating an online presence, building online portfolios, and creating elaborate media kits. . . but. . . read more

There’s a magazine out there for every hobby, industry and subject matter imaginable. There are magazines about diabetes,. . . read more

Do you have a press kit for your art business? Is it online?

If it's not, it should be. The media moves at lightning speed these days, and journalists often search the 'net to find sources and information that they can use fast.

By putting your press materials online, you give the media instant access to everything they need to know about you—the artist—and your. . . read more

Social media makes staying in touch with art collectors easy - but did you know that it can also be an effective tool in getting. . . read more

Every day, artists are being bombarded with new ways to share their art with the world, making it difficult to choose and stick. . . read more

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