Today I want to share an opinion that I believe in very strongly. . . it applies to any artist who is interested in blogging, or who is already blogging. Are you ready? Here it is:. . . read more
It's easier than you might expect to get an interview on your local radio station. Each radio station has about 1440 minutes of programming to fill every day and they are always searching for fresh voices, inspiring talent, and exciting local news.. . . read more
From my point of view, imitation is one of the most natural ways to learn - so when it comes to marketing your art, some of the best advice I can give is to find a few successful artists to imitate.. . . read more
For artists and art galleries, a recession is often a scary time. But economic downturns can still provide great opportunity - the trick is to chip away at your marketing and business goals, now, while you have extra time.
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Here are the top ten questions that I always ask when I'm considering attending a summer art fair. All of these questions together help me determine that ever-important final question: "Should I stay or should I go?". . . read more
I’ve come to realize that there are a several distinct blogging styles which almost all art bloggers fall under. If you’re trying to choose a direction for your own art blog, perhaps this list of blogging styles will help:. . . read more
Selling your art doesn’t have to be forced and awkward. I believe that artists can develop a sales cycle that fits their personality and isn’t offensive to the buyer using these 3 C’s: Confidence, Conversation and Community.. . . read more
An artist’s “brand” is not just a label, a logo, or a signature - instead, it is one of the most powerful marketing tools you can have. Here's what you need to do to make your brand stand out:. . . read more
If you want to get quick traffic to your art blog or website, guest posting is a great way to do it. There are seven steps that I’d suggest going through: the first one is picking the correct target market.. . . read more
For a while now I’ve been hosting special art and music events to incorporate my love of painting with my love of jazz. It’s worked out quite well as a marketing tool for my work (free press, lots of word-of-mouth, etc) and I usually end up selling a few paintings each time.. . . read more
The other day someone asked me how to market their cat and dog calendars. Well I'm an animal artist, too, and my best answer is one that I learned while working in animal rescue: partnerships.. . . read more
A few minutes ago I almost published a reader-submitted article about, ironically, global copyright infringement. Here’s the irony: I’d say that 90% of the article was ripped from various major newspapers. No sources were quoted and no indication was given that the content wasn't. . . read more
The point of today’s article will be choosing “quality” over “quantity” when it comes to marketing your art online. I’ll be giving five steps for making your chosen method work, and hopefully you’ll walk away with a better idea of how to create a personal, internet art marketing. . . read more
As a blogger for over two years now, I know firsthand that creating a successful art blog has a lot more to do with planning and hard work than with being a great writer. In fact, I'd say that 90% of my success with EmptyEasel comes from following the 7 blogging strategies:. . . read more