An artist’s “brand” is not just a label, a logo, or a signature - instead, it is one of the most powerful marketing tools you can have. Here's what you need to do to make your brand stand out:. . . read more
If you want to get quick traffic to your art blog or website, guest posting is a great way to do it. There are seven steps that I’d suggest going through: the first one is picking the correct target market.. . . read more
For a while now I’ve been hosting special art and music events to incorporate my love of painting with my love of jazz. It’s worked out quite well as a marketing tool for my work (free press, lots of word-of-mouth, etc) and I usually end up selling a few paintings each time.. . . read more
The other day someone asked me how to market their cat and dog calendars. Well I'm an animal artist, too, and my best answer is one that I learned while working in animal rescue: partnerships.. . . read more
A few minutes ago I almost published a reader-submitted article about, ironically, global copyright infringement. Here’s the irony: I’d say that 90% of the article was ripped from various major newspapers. No sources were quoted and no indication was given that the content wasn't. . . read more
The point of today’s article will be choosing “quality” over “quantity” when it comes to marketing your art online. I’ll be giving five steps for making your chosen method work, and hopefully you’ll walk away with a better idea of how to create a personal, internet art marketing. . . read more
As a blogger for over two years now, I know firsthand that creating a successful art blog has a lot more to do with planning and hard work than with being a great writer. In fact, I'd say that 90% of my success with EmptyEasel comes from following the 7 blogging strategies:. . . read more
Last week as I read an article by Kerris Harris about self-marketing from a corporate perspective, I began to realize that many mainstream business marketing strategies can easily apply to artists as well.. . . read more
Not sure where to start selling your art? Then read on. Today I'll be listing out ten different ways that artists can market and sell art, and perhaps one of them will strike a chord with you. As the old adage goes, "Nothing ventured, nothing gained. . .". . . read more
If you're the type that reads a lot of mainstream blogs, you've probably heard a lot of buzz this past year about how folks can use Twitter (the immensely popular micro-blogging service) as a marketing tool.
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