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Art Marketing Tips: Techniques for Promoting and Marketing Your Art

For many years I struggled to build my reputation and career as a painter, without seeing much success. I became discouraged by. . . read more

You have your website up (finally) and it looks great! You’ve uploaded your artwork and you’re starting to realize that what. . . read more

According to Artnet the art market has experienced double digit growth for the past few years. Yet only a small percentage of artists can support themselves solely from their creative practice. Instead, most supplement their income by teaching art or pursuing a job in an unrelated field.

From an artist perspective the competition is fierce. Art buyers have an abundance of choices to. . . read more

At the Global Art League, the highlight of our year is the annual exhibition of emerging artists. An entire year of reviewing. . . read more

We live in a world where information is hyper-visual. Nowadays, it seems like everyone wants to be a photographer or visual. . . read more

Artists may be limiting themselves with regard to their clientele. We think in terms of art galleries, art museums, art festivals, and the like. We think of our customers as individuals who want to start or enhance a private collection. We think of trendy hipsters trying to fit in to a particular sub-culture.

You know the ones. They say things like, “I bought a few of her pieces. . . read more

I have always felt that if artists could work together (and a few do) we would be able to accomplish almost anything. So I. . . read more

Art blogs are nothing like regular blogs—they usually serve different ends and attract a different kind of audience. For any. . . read more

We've all heard about those crazy viral ad campaigns that spread like wildfire and reach millions of people all around the world in just a couple of days. Have you ever looked at one and said. . . “I could have done that!”?

. . . read more

Everyone needs money to live. It’s a simple fact of life—unless, of course, you happen to live in a strict barter society. :). . . read more

If you are serious about marketing yourself as an artist and have a budget to hire an art-marketing guru, then consider whether. . . read more




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