Finally - a conversational, easy-to-read guide to art marketing.

In the A to Z online marketing guide for artists we share real concepts and strategies to help every artist market their art better, both in-person and online. So whether you rely on an art blog to reach potential buyers, or you sell exclusively through art galleries, you'll find tons of ideas to help you sell art successfully!

Read the A-Z Art Marketing Guide below:

Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “C” and the importance of communication when it comes to marketing yourself and your artwork. C – Communicating Consistently, Clearly, and Cleverly Everything is marketing. (Yes, everything!) So let’s start with an example that hits close to home....
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “F” in order to explain how to foster friendly familiarity in your art marketing. Artists make art for a variety of different reasons. Perhaps to fulfill a creative urge, or to exhibit work in front of the masses....
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article I’ll be focusing on the...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the 5 “I’s” of art marketing by explaining the importance of impressing viewers and fans, interesting yourself in their lives, inspiring desire for your art, interpreting responses, and initiating follow-up actions. 1. Impress to the best of your ability We...
Welcome back to “The ABC’s of Art Marketing,” an alphabet guide to marketing your art from A to Z! In today’s article, I’ll be focusing on...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. Today I’ll be focusing on the letter “L” for Listen and Learn. If you think that marketing is mostly about getting your art noticed, then you are half right. Exposure of your work and your accomplishments is a great reason to have exhibits, build a website, blog...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “O” for Obstacles & Opportunities. Let’s say you’ve been working hard in all the usual ways to market your art. But sales are slow. . . and at times, there’s very little to show for all your hard...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “R” for Relationships My recent exploration of the Riverdale Art Walk with Gary Smith was more of a crawl than a walk. We couldn’t take more than a step or two before someone stopped to talk with Gary...
Welcome back to “The ABC’s of Art Marketing”—an alphabet guide to marketing your art, from A to Z. In today’s article, I’ll be focusing on the letter “U” for Us. Do you crave the isolation of your studio to make art? I know I do. But when it comes to marketing what you create, there’s no way around the fact that you need to join...