My Review of ArtfulHome.com: Art for Life, Art for Home

Published on Oct. 1st 2009


artful-home-logo

ArtfulHome.com is an online art gallery for North American artists which features all types of artwork and handmade decorations for the home. Whether you’re looking to sell furniture, glass art, jewelry, or traditional wall art, Artful Home is the place to do it.

Pricing and features of ArtfulHome.com

If you want to be an Artful Home artist, it’ll cost you $300 per year, plus a $35 jury fee when you apply. Not all artists will be accepted, but you may re-apply as often as you’d like (as long as you’re willing to pay the jury fee each time).

In addition to the jury fee and membership fee, you will also pay a 50% commission fee when any of your artwork sells.

Some of the perks include getting your own profile page on ArtfulHome.com for your bio, statement, and artwork, as well as the ability to add unlimited works of art to the ArtfulHome website. Each piece that you submit must be approved, but there’s no limit to the number of works you can add.

If you’re thinking that all of those fees together seem a little extreme, there’s a reason for the higher cost: every artist who joins will benefit from Artful Home’s direct mail marketing campaigns, art catalogs, email newsletters, and other advertising efforts—and those things DO cost money.

Naturally, not all of the artists on Artful Home will be featured or included in every promotion, or in every catalog, but the net result is still more exposure for your art.

I’m confident in saying that because ArtfulHome.com has consistently higher visitor numbers than many of the other online galleries that I’ve reviewed on EmptyEasel in the past. (Notable exceptions are Imagekind and RedBubble, which are not shown below and have much more traffic.)

traffic-numbers

There’s no guarantee, of course, but my guess is that those traffic numbers are due—at least in part—to Artful Home’s large advertising budget.

Design and layout

ArtfulHome.com has a rather simple feel to it. They use a predominantly white layout with red links and gray divider lines to keep things organized and separate.

artful-home-design

The layout works fairly well and for the most part doesn’t feel crowded even though there’s a lot of information and artwork being presented.

I should mention though that the landing pages for various sections of ArtfulHome.com are very nice—they’ve been designed to look a little more like magazine layouts, and do a good job of drawing you in deeper into the site.

layout

Finding and buying art at Artful Home

Everyone who visits Artful Home starts their art search by choosing a category. Some of the main categories are glass art, art objects, wall art, furniture, and jewelry. Each of those categories has sub-categories within it, along with a "what’s new" section.

Navigation

Once you choose a category, you can then refine your search by price, artist, material, theme, color, and more.

For example, you might start off by choosing "Objects" then picking "Clocks." Of those 99 results, you might only want to see red clocks that are made of copper—and you can do that just by clicking the appropriate links on the left.

art-thumbnails

The thumbnails aren’t all that large, but there are plenty of them on each page, and you can easily sort them by "best selling" or "newest"—or by price if you’re working within a budget.

Overall, I found Artful Home’s gallery pages simple to navigate, and I don’t expect that visitors will have very many problems finding artwork they like.

So is it worth it?

There’s really just one thing to think about (besides all the fees, that is) if you’re considering Artful Home for your online gallery—does your art fit?

There’s a definite style to the artwork on ArtfulHome.com, and if yours is too far-out or strange, you won’t be asked to join. In that case, save your money and go elsewhere.

However, if your art is decorative, trendy, and priced right, ArtfulHome.com could be the right place for you. Head on over today and check it out for yourself—even if you don’t join, you just might find the perfect artwork for your own home.

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